Investment in branding is key to building customer loyalty and marketshare, so what should you do if the goodwill or reputation of your brand is threatened by endorsement by the ‘wrong’ type of customer? Dan Halliday offers some advice.
Disney, creator of the Toy Story movie franchise, is being sued by the Evel Knievel estate, which claims that its newest character, Duke Caboom, has ripped off the likeness of the infamous stunt performer.
For a recent webinar, Novagraaf brought together experts in patent filing and portfolio management to share best practice on global patent strategies, including a comparison of the Patent Cooperation Treaty and European Patent systems. We summarise the key issues and guidance discussed.
In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.
Brexit took place on 31 January 2020, but what happens next? Download our handy checklist of IP actions to take during and after the Brexit transition period.
In a recent webinar organised by professional services company TPA Global, Novagraaf’s Monique Granneman and Franc Enghardt set out advice for finance professionals on maximising the value of IP. Here, we summarise the guidance and tools discussed.
The popularity of no and low alcohol 'sin-free' beverages is raising interesting questions for brand owners, says Vanessa Harrow.
Cease-and-desist letters aren't usually associated with a humorous tone, but levity can sometimes be more effective than dry threats, as Anca Draganescu-Pinawin explains.