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Choosing a new company or brand name can breathe new life into an enterprise; on the other hand, not all consumers embrace change. Trademark Attorney Claire Jones sets out points to consider when assessing whether a rebrand is right for you.
When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the associated rights have been securely transferred across. There is also the question of how to brand the newly merged business, and its products and services.
When budgets are tight, IP expenditure will naturally come under scrutiny, with patent annuity payments often one of the first areas to be identified for cuts.
Can a global brand name limit its life? It's easier said than done, writes Claire Jones.
Counterfeit activity is a threat to all modern businesses, affecting their profits, their reputation and, in some cases, the safety of their consumers.
With Halloween almost upon us, we’ve rounded up some ‘spooky’ and ‘sweet’ case law updates to get us in the mood for tomo
Alcoholic drinks and energy drinks found not to be sufficiently similar in dispute over ‘FLÜGEL’ (wings) trademark.
Of course, you can launch a new brand before obtaining trademark registrations, but you may need deep pockets if you are to obtain the necessary rights after the fact. Claire Jones looks at the recent high profile launch of Jack’s by Tesco.
A recent judgement by the General Court provides a useful reminder of the tests for assessing likelihood of confusion, as well as the evidentiary requirements for establishing the distinctiveness of a disputed mark. Florence Chapin sets out the case.