Insights

It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand name you have chosen is really yours to use?

Frequently bloated with unused registrations or starved by gaps in coverage, a thorough audit of your trademark assets could help you to identify ways to streamline and exploit your portfolio, saving you money while also improving the efficiency of your assets.

Priority is an essential element of patent law and its application by the European Patent Office (EPO) has been clarified through case law, as Stéphane Roux explains.

Trademark registrations provide an exclusive right to use protected brand names in the markets, and for the goods and services for which they have been registered. To maintain those rights, however, it is imperative to keep trademarks in use.

A Canadian brewery and a New Zealand leather shop have both been caught out this month after using a Māori word as a brand name that has quite a different meaning to the one they had originally intended.

The Tokyo 2020 Olympic and Paralympic Games may have been postponed, but that hasn't stopped counterfeiters from trying to get in on the act, with fake medals recovered by the Tokyo Metropolitan Police earlier this month.

From registering “non-traditional” trademarks to proving “genuine use” of a mark, Chantal Koller shares strategies for protecting and enforcing brand assets across Europe.

In our webinar looking at patent management in challenging times, Cédric Gaspoz offered advice on reducing costs and driving efficiencies in patent annuities. Here, we summarise the guidance and tools discussed.

Support for diversity and inclusion or simply opportunistic 'rainbow-washing'? What does corporate use of the iconic PRIDE rainbow mean for the credibility of an iconic symbol?