Frequently bloated with unused registrations or starved by gaps in coverage, a thorough audit of your trademark assets could help you to identify ways to streamline and exploit your portfolio, saving you money while also improving the efficiency of your assets.
Counterfeit purchases tend to spike before holidays such as Christmas and during designated sales periods, such as Black Friday and the January sales.
As is usually the case with IP, it saves time and money over the longer term if a strategy is in place in advance of a brand takeover or launch. The same is true when two businesses merge.
In the spirit of the holidays, Claire Jones examines Christmas-themed IP issues and sets out requirements to consider in order to avoid them.
Novagraaf’s Timo Buijs examines the function of colours in trademark law and the possibility to register colours and combinations of colours as trademarks, based on a recent CJEU ruling.
Most of us finish the year feeling bogged down by the work we didn’t quite get around to. Fortunately, the new year offers the promise of a fresh start making December the perfect time to set achievable goals. Why not finish the year with an audit of your IP portfolio, so you can plan your maintenance, consolidation and enhancement projects for the months ahead.
It may be desirable or indeed necessary to retain existing ownership structures for brands acquired as part of a merger or acquisition (M&A). However, if the newly merged business has been rebranded, the conflict between the registered legacy brands and the new brand will need to be resolved.
A number of important amendments were introduced to Benelux Trademark Law in 2018 and there are more to come in early 2019. A summary of the recent and expected changes is set out below.
A recent General Court decision has confirmed that a 3D trademark can consist of the shape of goods or their packaging. Claire Jones outlines the ruling.