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A guide to intellectual property protection for startups
Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.
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  Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.
 
  Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.
 
  Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.
 
  Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.
 
   
  A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
 
  The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
 
  This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.
 
  As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?
 
  You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.
 
  Is posting a mark merely communication, or does it constitute actual evidence of use? We examine a recent EU ruling on trademarks and social media.
 
  In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.