
News & opinion
Donald Trump and trademark evidence of use
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.
Keep up to date by subscribing to our newsletter Perspectives.
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.
At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.
Ghalia Ben Jdidia explains what Veuve Clicquot’s fight to protect its orange label reveals about the difficulties of establishing distinctive character when seeking to register a colour as a trademark in the EU.
In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.
Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.
Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.
Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.
Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.