Keep up to date by subscribing to our newsletter Perspectives.
When you choose to file a trademark registration can have a direct impact on its validity. Too soon and it could lapse for non-use; too late and it could be invalid. Sigolène Pellet discusses the key elements to consider when determining the right time to register a trademark.
Model and socialite Hailey Bieber is just one of a long list of celebrities to have registered trademarks to maximise the brand and business opportunities that can come with fame. But fame alone is not enough to guarantee a straightforward trademark registration.
Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.
On 8 June, the European Court of First Instance ruled on a dispute that has been ticking over between two famous companies for more than five years: the Californian Apple Inc and the Swiss watchmaker Swatch AG.
Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo?
Can you own the copyright to a song title? That’s the question at the heart of the recent dispute over Mariah Carey’s seasonal chart topper 'All I Want for Christmas is You'.
As part of its initiative to curb illicit trade in counterfeit goods, the Kenyan government has introduced the compulsory recordation of IP rights at the Kenyan Anti-Counterfeit Authority. With the new requirement due to come into effect on 1 January 2023, Volha Parfenchyk explains the procedure.
Laura Morrish celebrates World Gin Day (11 June) by examining the intellectual property considerations surrounding the popular spirit.
Generic and ordinary terms, such as ‘very’, ‘most’ and ‘like’, are normally considered to lack the distinctive character necessary for trademark registration. In finding likelihood of confusion between two trademarks using the word ‘so’, the EU General Court’s recent ruling is remarkable.
Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.
Trademark assignment recordals against UK rights have been on the rise since Brexit, as EU trademark owners are now required to manage these rights separately.
When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the deal is complete. For IP rights to be properly updated and maintained, the question of how to brand and structure the newly merged business first needs to be addressed.