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Intellectual property in sports: The race to trademark protection
Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.
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Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.
How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.
At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.
Ghalia Ben Jdidia explains what Veuve Clicquot’s fight to protect its orange label reveals about the difficulties of establishing distinctive character when seeking to register a colour as a trademark in the EU.
In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.
Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.
Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks, as Trademark Attorney Laura Morrish explains.
Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.