Trademarks & Domain Names

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Premier Inn can ‘Rest Easy’ in UK trademark dispute with easyGroup  
News & opinion

Premier Inn can ‘Rest Easy’ in UK trademark dispute with easyGroup  

Premier Inn has successfully defended a trademark infringement case brought by easyGroup concerning the use of the phrase ‘rest easy’, highlighting the limits of trademark protection where commonly used language is involved and reinforcing the importance of context and consumer perception in brand disputes. 

By Mona Asgari,
Premier Inn can ‘Rest Easy’ in UK trademark dispute with easyGroup  
Growing through IP: Accelerating product development in fast moving consumer goods
Publications

[White paper] Growing through IP: Accelerating product development in fast moving consumer goods

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 
By Novagraaf Team,
[White paper] Growing through IP: Accelerating product development in fast moving consumer goods