We all know that a recognisable and trusted brand name is a powerful asset with clear benefits in terms of customer recognition, loyalty and goodwill, reputation and market share. The challenge lies in quantifying and communicating that value.
Commercial success for pharmaceutical companies is highly dependent on the acquisition and enforcement of IP rights. While speed to filing is important in most instances, registering a trademark too early could have a negative impact on validity, as Casper Hemelrijk explains.
Surrealist 60s British music group ‘The Bonzo Dog Doo-Dah Band' is fighting to protect its name and logo after they were registered as a trademark by a third-party media company.
It looks as if the year is going from bad to worse for McDonald’s trademark portfolio. After the fast food chain’s EU registration for ‘BIG MAC’ was cancelled in January, the EUIPO has now partially revoked its EU word mark for ‘MC’. Casper Hemelrijk outlines the ruling.
The Court of Justice of the EU dealt the final blow to Red Bull’s trademark registration yesterday (29 July), after it agreed with the EU General Court’s 2017 decision that the colour combinations were not sufficiently ‘clear and precise’, and therefore not able to function as trademarks.
A well-maintained IP portfolio and, just as importantly, a well-maintained record of the IP portfolio can add significant value to a company, as well as making it an attractive proposition.
English football club Sheffield Wednesday has objected to the registration of ‘WAWAW’, an acronym used by fans on social media to signify ‘We’re All Wednesday, Aren’t We’.
Brazil’s accession to the Madrid System, on 2 October this year, is good news for businesses that operate globally/in the Americas.
The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in 105 countries via one single procedure, in one language and one set of fees.
The Chartered Institute of Trade Mark Attorneys (CITMA) recently issued a warning to members about scam trademark renewal letters.
Dog-sitting service Hairbnb may be forced to change its name after receiving a cease and desist letter from online rental marketplace Airbnb. An effective trademark watching strategy could have saved both businesses a headache.
Last week, adidas suffered a third loss in its attempt to safeguard its three stripes trademark when the EU General Court dismissed the sportswear manufacturer’s appeal and confirmed EUIPO’s earlier decision of trademark invalidity.