Trademarks & Domain Names

Hot topics

IP in M&A: Managing legacy brands

It may be desirable or indeed necessary to retain existing ownership structures for brands acquired as part of a merger or acquisition (M&A). However, if the newly merged business has been rebranded, the conflict between the registered legacy brands and the new brand will need to be resolved.

IP in M&A: Managing legacy brands
Hot topics

IP in M&A: Fusing two businesses

When a business merges or acquires another business, one of the next questions is: what should that newly merged business be called? Opting to ‘fuse’ the two previous brand names does offer reputational benefits, but there are also a number of IP hurdles that need to be overcome.

IP in M&A: Fusing two businesses

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