AB InBev has announced plans to temporarily rebrand ‘JUPILER’ as ‘BELGIUM’ in support of the ‘Red Devils’, Belgium’s national football team, in the forthcoming 2018 World Cup. Novagraaf examines the trademark implications.
Danish dairy cooperative Arla has recovered the domain name castellocheese.co following a ruling by the WIPO Arbitration and Mediation Center.
In some cases, national registrations may be preferable to European trademark (EUTM) registrations explains Novagraaf’s Florence Chapin.
Approximately 5% of all the live contested trademark cases before the UK IPO relate to ‘Gleissner’ filings, according to a recent ruling over the mark ‘Alexander’. This latest decision is good news for affected brand owners.
Novagraaf's Anca Draganescu-Pinawin on the cat that grew and protected a business empire using IP rights.
Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners?
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Here, we explain the disparity.