News & opinion
Asian characters: a good fit for trademarks in the EU?
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
News & opinion
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News & opinion
Vaiana and Moana: a story of two Disney heroines
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.