After its patent rights expired, the owners of the iconic Rubik’s Cube attempted to use trademark registrations to extend its protection. After decades of disputes, its black and white trademark and now its colour trademark have been found invalid, as Volha Parfenchyk explains.
EU General Court rules in latest Rubik’s Cube case
How distinct are the retail services of shops that offer only one brand's products (such as flagship stores) from those that sell products from multiple brands (such as department stores)? This was the question at the heart of the recent Rituals trademark class decision at the CJEU, as Sven Valstar explains.
Rituals and trademark class 35: Are retail brands no longer at risk in the EU?
The recent SKE v BB Crystal Bar trademark dispute in the UK emphasises the importance of robust and relevant evidence when seeking to establish goodwill, as Farhan Kazi explains.
A question of goodwill: SKE v BB in Crystal Bar trademark dispute
From trade tariffs to changing import regulations, geopolitical uncertainty can cause many issues for international companies. At such times of change, intellectual property offers stability and protection, as Michaël Sumer explains.
Certainty in uncertain times: Borders, trade tariffs and international IP protection
The recent dispute over the Decathlon 'Easybreath' mask offers helpful clarity about the protection provided by EU design rights, says Florence Chapin. She dives into the ruling and the key takeaways for innovators.
EU General Court offers lifeline to Decathlon in Easybreath mask design ruling
From 1 December 2025, EU producers who make traditional products from a specific region can obtain the same legal status and protection as EU producers of agricultural products, wines and spirits. Volha Parfenchyk introduces the new EU protected Geographical Indication (GI), what it covers and the process of registration.
EU Geographical Indications to cover craft and industrial products under new regime
With 24 official languages and three official alphabets, considering linguistic diversity within the EU can be a real headache when assessing the risk of trademark confusion, as Louise Péchoux discusses in the context of the recent ruling on the Schweppes May Tea trademark by the EU General Court.
Schweppes saves May Tea trademark from Cyrillic challenge
Watch the webinar recording to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.
[Webinar] How to protect your brands on social media and e-commerce sites
The '2024 Review of Notorious Markets for Counterfeiting and Piracy' by the US Trade Representative (USTR) reveals some positive developments in anti-counterfeiting by e-marketplaces but an alarming rise in the sale of counterfeit medicines by illegal online pharmacies.
The worst e-commerce sites for counterfeit products online
In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.
A global brand protection toolkit: Local expertise supported by cutting-edge technology
Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.
[Whitepaper] IP and politics: The intersect between intellectual property and political campaigns
Join us to explore the tension between IP and politics using real-world cases, from the Obama Hope poster to Trump and IKEA v Vlaams Belang, and learn how to navigate IP conflicts, clear IP for use in campaigns, and protect and enforce your valuable assets before major announcements.
[Webinar] When politics meets intellectual property: Insights, strategies and key lessons